GAME in Iberia
GAME has grown rapidly to become the market leader in Spain. We entered the Portuguese market in 2006, where we aim to replicate the success of our Spanish operation.
Core attributes
Property: GAME has benefited from the rapid growth of shopping centres and is represented in every new retail development in Spain.
|
Head office &
DC |
Madrid |
|
|
|
Spain |
Portugal |
|
Total stores |
263 |
22 |
|
Store Locations: |
|
|
|
Shopping centres |
223 |
22 |
|
High street |
35 |
|
|
Concessions |
|
|
|
Franchises |
5 |
|
|
Average store size |
76m² |
76m² |
|
Staff |
1,120 |
80 |
(September 2009)
Supplier relationships: The experienced buying team in Madrid has strong relationships with all hardware and software suppliers in Spain.
Distribution: 50,000 sq ft distribution centre
Online: www.game.es
Preowned: All GAME stores offer customers the opportunity to trade in games, and a large range of preowned games to buy.
CRM - The GAME Reward Card in Spain has over 1.5 million members.
