Our customers and products
Our business is changing as our market changes. Customers are buying their games in different ways, and they are buying different sorts of games.
Video games have massive appeal and offer all kinds of entertainment. Our well established loyalty card schemes give us a unique overview of our customers’ gaming needs. The GAME Reward Card has over 15 million members, and the new Gamestation Elite card has attracted 650,000 new members in just six months.
The "core" part of the gaming market is the sale of boxed gaming products to customers. Growth over the next five years will be driven by this market when new consoles are launched.
We are also seeing good growth in the web as a sales channel and also in the digital, social and mobile gaming categories. Our websites and stores now sell digital games and Facebook credits, as well as all of the video consoles, their games and accessories.
To be our customers first choice for all their gaming needs, we stock a wide range of products, including many products that are unique and exclusive.
