Core attributes

Outstanding customer service and a specialist offer are at the heart of GAME Group's growth.

We have eight core attributes to our business that are key to all of our work, and we use them to drive our business forward. They are:

Customer relationship management:

Employees – Our employees are dedicated to giving our customers the highest levels of service and advice. We give them extensive training, so they can use their knowledge and passion for video games to guide consumers to the products, deals and choices that best suit their needs.
Product and range – We offer the widest range of pc and video games products in our stores and online. We use our expertise and customer insight to generate unique product offers and deals to give customers excellent value.
Preowned – Trading-in games is a unique way that customers can save money, using their old games as currency against new purchases. Offering a large range of preowned games enables us to offer a broader range and great value to the more price conscious consumer. GAME and Gamestation each have over 10 years' experience offering customers great value through trade-in and preowned.
Customer loyalty – The GAME Reward Card programme has over 13 million members around the world. Customers earn points on everything they buy at GAME which can be used as discounts against future purchases. The scheme gives us sales trend data which helps us to continually refine and target our offers.

Property – we choose the best, most convenient store sites for our customers, and then regularly review those choices. With over 1,360 stores in the Group, we have strong relationships with landlords and good access to new sites.
eCommerce – We want our online outlets to match the quality and reputation of our stores, and the expansion of our multi-channel offer is crucial to our success. We continue to invest in this area - developing the customer operations in all territories and offering new services like game downloads and streamed games on demand.
Business relationships – We've built long-term relationships with all hardware and software suppliers in our markets. This gives us a good allocation of new products for our customers, and an ability to maximise new launches with exclusive products and exciting promotions and deals. We're constantly working closely with our partners to improve our specialist proposition.
Distribution – In a market where launch dates are key, products must be available fast. Our distribution centres understand this. And our slick merchandising function ensures that right quantities of the right product reach their destination quickly – whether to store or direct to customer.