Press releases
GAME Aims to Double Site Traffic with TradeDoubler
13/06/2003
GAME, Europe’s leading specialist retailer of video games and computer software has joined forces with TradeDoubler on a new affiliate scheme named ‘Get Into GAME Partnership Programme’. The scheme was launched on www.GAME.uk.com on 6 June 2003, to increase online sales and raise brand awareness.
Through GAME’s relationship with TradeDoubler, affiliate partners will be able to add value to their sites by offering easy access to GAME, including banners, buy now buttons, text links, automatically updated dynamic charts and product specific store fronts, amongst others.
Affiliates can earn 5% commission on software sales, and 3% on hardware sales, on a cost per sale basis, with commission paid monthly. A benefit of using the TradeDoubler service is the tracking of customers beyond the original click. A customer may click on a GAME-branded link on the partner site but not actually purchase immediately. TradeDoubler enables GAME to track these customers should they return and purchase, and, as a result, the partner is rewarded for this sale. GAME will also be running incentive schemes to reward successful affiliate partners on a monthly basis.
- Anthony Quinn, Online Marketing at GAME, commented, “We are very pleased to be working with TradeDoubler on this new scheme. It will help customers reach GAME and help us to grow our relationships with affiliates, as well as giving us the opportunity to promote the GAME brand to different audiences and demonstrate our competitive pricing. The advantage that we saw of TradeDoubler is that affiliates can control their portfolio from a central account page, hosted by TradeDoubler, ultimately meaning that it is much easier for them to manage their relationships with other sits.”
- “We are happy to present this partnership to our large network of quality websites and we are sure that it will lead to profitable partnerships increasing revenues for both GAME and for its affiliated websites”, says Gabriella Stigen, Marketing Director at TradeDoubler.
About GAME
GAME is Europe’s leading specialist retailer of computer software and video games. The Group currently operates in the UK and Eire, it operates GAME stores in Sweden, CentroMAIL stores in Spain and ScoreGames stores in France. It also offers on-line shopping services and on-line gaming.
For further corporate information log onto www.gamegroup.plc.uk, and for more information on the ‘Get into GAME Partnership Programme’ log onto http://shop.game.net/lowdown.aspx?lid=2166.
About TradeDoubler
TradeDoubler provides solutions for managing online marketing and sales activities on the Internet. The solutions provide companies with the tools to administer online partnerships, drive sales online, carry out branding and promotional campaigns and other direct marketing activities.
The company operates in 14 countries and has more than 500 active clients as well as co-operation with thousands of quality websites throughout Europe. Clients include Vodafone, Dell, Apple, Kodak, British Telecom, American Express and eBay.
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