Press releases
GAME to open first outlet store
02/07/2003
Specialist video game retailer GAME is to launch the first concept GAME Outlet store at Freeport Outlet Village near Castleford this weekend.
Under the new fascia and logo ‘GAME Outlet’, the 1,500 sq ft store will trade with an overall “30% off” promise, and act as a hero store for the chain’s rapidly growing preowned business. Some product lines will be as much as 50% off.
Using a new shop fit to increase floor space, and allow the use of more merchandising units for the preowned range, the store will be used to trial a variety of new value concepts and offers. From launch this will include an expanded choice of bundled hardware and software offers, and larger quantities of back catalogue products, with further concepts planned for coming months.
Deputy Chief Executive Designate Lisa Morgan said “Outlet centres are becoming increasingly popular with customers, so we were keen to introduce a new GAME format that would meet their needs.”
“Increasingly we’re seeing more customers using preowned at GAME, and buying bundled product offers and back catalogue titles, because all allow them to expand their games collection at great value for money. GAME Outlet has been designed specifically for them, and for everyone who goes looking for a great deal at Outlet centres.”
GAME Outlet in Freeport opens on Friday 4th July 2003. The store is initially a trial, but if successful will be rolled out to other popular Outlet centres.
About GAME
GAME is Europe's leading specialist retailer of computer software and video games. The Group (formerly called Electronics Boutique) currently operates from over 335 stores in the UK and Eire, 29 GAME stores in Sweden, over 90 CentroMAIL stores in Spain and over 55 ScoreGames stores in France. It also offers on-line shopping and game play services.
For further corporate information log onto www.gamegroup.plc.uk, and for the new look on-line store log onto www.game.uk.com.
Please contact Simon Soffe / Lisa Artemis GAME PR Dept –
01344 464442 / 464512
