Press releases
GAME heads out of town
22/08/2003
GAME’s second out of town store will open in the first week of September 2003, on the Gallions Reach shopping park in Beckton, East London.
The opening of the 1,500 sq ft store on the retail park site comes after GAME opened it’s first out of town store in Cheshire Oaks in 2000.
The move comes at a time when a variety of new formats are being trialled by GAME management. Beckton is the perfect location for the new store, following the successful trial in Cheshire Oaks. The GAME property team are now seeking other potential sites in the UK that will suit the unique GAME store design.
Deputy Chief Executive Designate Lisa Morgan said “ ‘Out of town’ is a relatively new opportunity for GAME, and one we believe will draw many new customers to us, particularly with the industry becoming more mass market.”
“Our new stores in Beckton and Cheshire Oaks will be the only out of town shopfronts in the UK that are totally dedicated to games. We hope this will give another boost to the industry by raising the profile of games in front of new audiences.”
The Beckton store will carry chart titles, a massive range of back catalogue, plenty of preowned and an enormous selection of bundle offers and promotions.
Lisa Morgan continued “We’re very excited about Beckton, especially following the success of our first Outlet store in Castleford. It’s all part of our strategy to take the games to the customers – helping the industry become ever more accessible and “user friendly” to millions of new customers.”
“Our search for new store formats reflects our belief in the UK market, and that there are more consumers buying games than ever before. But it’s up to us to secure the best new sites, so we have plenty of stores in different locations – so that our customers can shop whenever they want, wherever they want.”
GAME Outlet opened in Castleford on 4 July.
GAME’s first trial ‘Neighbourhood’ store opened in Putney on 9th May 2003.
Plans for a further 4 neighbourhood stores in Fulham, Chiswick, Brentwood and Wandsworth were announced in August.
GAME Beckton opens on 2nd September.
About GAME
GAME is Europe's leading specialist retailer of computer software and video games. The Group (formerly called Electronics Boutique) currently operates from over 340stores in the UK and Eire, 30 GAME stores in Sweden, over 90 CentroMAIL stores in Spain and over 55 ScoreGames stores in France. It also offers on-line shopping and game play services.
For further corporate information log onto www.gamegroup.plc.uk, and for the new look on-line store log onto www.game.uk.com.
Please contact Simon Soffe / Lisa Artemis GAME PR Dept –
01344 464442 / 464512
