Press releases
GAME Adds Some Fizz into E-Commerce in 2004
23/01/2004
The first online instant redemption campaign is due to kick off on 27 January on www.game.uk.com, the online arm of GAME, the UK’s favourite games retailer. Over 36 million Tango drinks* will give every consumer a £2 voucher off Sony PlayStation 2 games**, redeemable on the GAME website. The on-pack promotion runs for eight weeks, on 2ltr and 500ml bottles, and on 330ml cans, on all flavours of Tango. Consumers simply text the code on the pack, and receive a text message back with voucher code. There are also over 40,000 prizes up for grabs. The discount codes available on all bottles and cans are redeemed on www.game.uk.com, whilst in addition the 2ltr bottles also have vouchers printed on the sides, which can be redeemed in any of the 360+ GAME stores in the UK. This first ‘text voucher’ promotion marks a significant investment for GAME, with the technology used to employ this promotion being developed by an in-house team, using Microsoft’s .NET product. The campaign will receive investment from a £1m media campaign, including internet advertising and a variety of press, as well as TV advertising from Tango, starting on 1 March. Dave Evans, New Media Director said “This Tango and GAME promotion sees the first of its kind, pushing our online site offline. Our key demographics match perfectly with Tango drinkers, and therefore this tie-in meets our overall objective – getting the GAME brand out there to millions of new and existing customers.” |  |
He added “We hope that this campaign will start 2004 off on a great note for us, and we would certainly like to run initiatives similar to this in the future.”
Marketing Director Anna Macario said “We have developed many ways to build relationships and communicate with key teenage and 18-25 audiences, using our store base, popular website and Reward Card database.”
“Not only is this GAME.uk.com’s first mainstream promotion, it’s also one that includes our store network as well. GAME has always been about giving customers the choice to shop, and take advantage of offers wherever and whenever they choose.”
* includes orange, apple, fruit fling, cherry and diet orange flavours.
** priced £9.99 or more.
Notes:
+ Terms and conditions can be found on www.tango.tv.
About GAME
GAME is Europe's leading specialist retailer of computer software and video games. The Group currently operates from over 350 stores in the UK and Eire, 30 GAME stores in Sweden, over 90 CentroMAIL stores in Spain and around 55 GAME stores in France. It also offers an on-line shopping service.
For further corporate information log onto www.gamegroup.plc.uk, and for the new look on-line store log onto www.game.uk.com..
For further details please contact:
| Simon Soffe / Lisa Artemis | – GAME PR Dept | 01344 464442 / 464512 |
