Press releases
Five million Brits hold a GAME Reward Card
01/10/2004
Over five million people in the UK now hold a GAME Reward Card, the company announced today.
The five millionth member joined the scheme after buying their card from a GAME store in Cardiff, Wales earlier this month.
GAME is the only specialist video game chain to offer a loyalty scheme in the UK. With customers earning discounts worth 2.5% on products they buy (5% on preorders), the scheme is one of the most generous loyalty schemes of any British retailer.
Marketing Director of GAME Anna Macario said “We’re delighted that the Reward Card has been so successful. It has been fundamental in helping us understand customers – allowing us to build our business and broaden the appeal of the games industry in the UK.”
“The secret of the Reward Card’s success is that it helps us maintain a direct, strong two way relationship with our customers. We’re able to reward them for shopping with us, and use the data we gain to influence our business decisions.”
“Without the Reward Card we wouldn’t be able to offer such a high level of service – constantly exciting customers about games, and helping them every time they come to GAME.”
Notes:
- Following the success of the Reward Card in the UK, it has now been introduced it to the GAME chains in France and Sweden.
- The GAME Reward Card started in 1997. 600,000 customers joined in the first year.
- GAME has given customers over £27 million in Reward vouchers since the scheme started.
About GAME
GAME is Europe's leading specialist retailer of computer software and video games. The Group currently operates from over 390 stores in the UK and Eire, 40 GAME stores in Sweden and Denmark, over 90 CentroMAIL stores in Spain and around 60 GAME stores in France. It also offers an on-line shopping service. For further corporate information log onto www.gamegroup.plc.uk, and for the new look on-line store log onto www.game.net.
For further details please contact:
Simon Soffe / Lisa Artemis – GAME PR Dept
01256 784442 / 784512
