Press releases
GAME pioneers first age rated mobile phone games
19/04/2006
GAME Stores Group Ltd, the UK’s leading specialist games retailer, has teamed up with premier mobile games retailer, MAD4Games to expand their expertise into the mobile games arena.
Not only offering a wide range of quality-approved Java games direct to customers via the GAME.Net website, for the first time ever each mobile game will be supplied with an age certification. This will clearly label the age group for which it is most suitable and provide guidance to consumers to help them decide whether or not to buy a product.
Kieron Smith, Head of Online Operations for GAME commented, “By being the first in the industry to label our mobile phone games with age ratings we are raising awareness amongst both consumers and the industry of the importance of these restrictions. It also gives parents the confidence that the content of these games are suitable for their children and that they come from a reputable retailer.”
Arriving in the form of an SMS text message and billed direct to the user’s handset, customers can enjoy hassle-free, subscription free downloads for just £3 per game.
Initially 35 titles will be available in a variety of genres from classics such as Solitaire to Sonic the Hedgehog Part 1. Customers can also filter their search for games by handset type to ensure complete compatibility when purchasing a game.
New titles will be added every week and there will also be a top 10 chart running so customers can keep on top of the latest releases. Sceptics can also rest assured that every title featured has made it through rigorous testing to ensure that all games offered are of only the highest-quality.
Kieron says, “This is an outstanding opportunity for our mobile phone owning customers to get into playing games in a different way. We can now offer our customers the best mobile games on the market through a simple, hassle-free buying process from a reputable retailer.”
Steve Cooke, Managing Director of MAD4Games added, “GAME’s unique relationship with its customers is proven by over 5m loyalty card holders. Their reputation at retail, combined with the simplicity of this solution and the MAD4Games focus on quality, marks a major step forward for the trusted supply of mobile content in the UK.”
In order to celebrate this new availability, GAME are offering customers who download their first game a £3 voucher redeemable against any product from the GAME.Net website*. For more details please visit www.game.net/mobile.
- Ends -
*When spending over £6 in a single transaction, not including the purchase of mobile games.
Age Rating Information
- 3+: Basic rating
- 12+: General violent themes
- 16+: Bloody violent themes and/or minor bad language
- 18+: Extreme violence and/or sexual content and/or heavy use of bad language. Also all games that involve gambling, i.e. Blackjack or Poker games, will be rated 18+.
About GAME
GAME is Europe's leading specialist retailer of computer software and video games. The Group currently operates from over 400 stores in the UK and Eire and 300 stores in continental Europe. For further corporate information log onto www.gamegroup.plc.uk, and for the new look on-line store log onto www.game.net
