Press releases
Hungry for games? GAME teams up with Papa John's Pizza to offer great discounts
14/09/2006
14th September 2006 - GAME Stores Group Ltd, Europe’s leading specialist video games retailer, has joined forces with premium quality delivery and takeaway experts Papa John’s Pizza to launch a series of promotions to customers.
Run under the ‘Great Night In’ banner, people who place orders on the Game.co.uk website from 11th September 2006 will be given the opportunity to take advantage of £5 off a pizza order, whilst visitors to www.papajohns.co.uk will receive the same discount off a GAME product.
Papa John’s Marketing Director, Jean Michael Fabre said “The ‘Great Night In’ promotion with GAME is absolutely perfect because they are the most respected computer games retailer in Europe and conduct a huge amount of business online.”
Both discounts are exclusive to online customers and will run from the beginning of September until mid-November. Papa John’s will also be distributing over five million co-branded promotional leaflets during the period, directing people to visit the GAME website to take advantage of the significant money off promotion.
GAME Online Marketing Manager Demelza Callen said “We are very excited about this joint initiative and believe it will be of massive mutual benefit to both parties. We will be contacting our database of online customers to offer them the added value of money off at Papa John’s and GAME.”
“Along with the discount offers we will also be running competitions and adverts on both sites, offering us several ways to engage the target customers. I am confident that this promotion could mark the beginning of a long term link between the two organisations.”
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About GAME
GAME is Europe's leading specialist retailer of computer software and video games. The Group currently operates from over 400 stores in the UK and Eire and 300 stores in continental Europe. For further corporate information log onto www.gamegroup.plc.uk, and for the on-line store log onto www.game.co.uk.
For further information please contact the GAME PR Department on 01256 784442
pr@game.co.uk
