Press releases
GAME launches in Selfridges
07/03/2007
Europe’s leading video games chain, GAME, is opening two new stores within Selfridges Department Stores in Birmingham’s Bullring and Manchester’s Trafford Centre respectively. The Trafford Centre concession will open on Saturday 17th March 07, whilst the Bullring concession will open on the 19th March 07, both in time for the highly anticipated PlayStation 3 launch.
GAME has taken an 800 sq ft unit in the prestigious department store at the Bullring in the centre of Birmingham and also in the Trafford Centre, Manchester to complement their existing stores within both centres.
Robert Quinn, Operations Director said “This is a really exciting partnership for both GAME and Selfridges. As the leading games retailer, our customers continually expect to see our stores in more locations – and locations that are convenient for them. Customers tell us that it’s important for them to be able to shop in our stores, in places that are quick to get access to, and that the range of products and level of customer service is still as paramount as ever.
“It’s all part of our strategy to take the games to the customers – helping the industry become ever more accessible and “user friendly” to millions of new customers. With less than two weeks to go until launch, we’re busy planning the opening in these important locations. GAME is all about providing our customers with what they want, and we think that Selfridges is the ideal venue to deliver this.”
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For further information please contact the GAME PR Department on 01256 784442 or
pr@game.co.uk
About GAME
GAME is Europe's leading specialist retailer of computer software and video games. The Group currently operates from over 400 stores in the UK and Eire and 400 stores in continental Europe and Australia. For further corporate information log on to www.gamegroup.plc.uk, and for the on-line store log on to www.game.co.uk.
