Press releases
GAME offered safe collection of the first PlayStation 3's at 7 am breakfast launch on Friday 23rd March
20/04/2007
GAME Stores Group Ltd, Europe’s leading video games retailer, held a morning launch of Sony PlayStation®3 at its flagship Oxford Street store, following London’s Metropolitan Police concerns over London retailers hosting midnight launches.
Following consultation with the Metropolitan Police and given the high value of the PS3TM consoles, GAME, the UK’s number one video games retailer put its customer’s safety first and made the decision to open the store at 7am. This guaranteed gamers had access to public transport so they could easily and safely transport their consoles home in daylight.
GAME invited the first 150 gamers who pre-ordered the PlayStation®3 to the store at 7am on Friday 23rd March. Customers were greeted with bacon butties, pastries and coffee and had the chance to claim Sony goodie bags whilst awaiting their turn to collect their PS3TM. After 9am the store was open for all GAME customers.
Anna Macario, GAME’s Marketing Director, states “The launch of the PS3 was a big deal to our customers. We managed the launch so it was safe for them, and the only thing they had to concentrate on was securing their new console.”
The PlayStation®3 is currently available to buy from GAME stores and at www.game.co.uk for £424.99
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Editors notes:
PLAYSTATION®3 was launched in the PAL territories including the UK on 23rd March 2007 and is now available at GAME at a price of £424.99.
Responding to retail and consumer demand, initially only the 60GB model has been made available, with the 20GB model to follow later in the year dependent on demand.
The launch line-up consisted of over 30 game titles for PS3, including eagerly awaited titles published by SCEE such as Resistance: Fall of ManTM, MotorStormTM, GenjiTM: Days of the Blade, Formula One Championship Edition and Ridge RacerTM 7. An exceptional range of titles in every genre was also available at launch from the world’s leading third party publishers, including Electronic Arts, Activision, Namco Bandai, Sega, Take 2, Ubisoft, Vivendi Universal, and Sony Online Entertainment.
PlayStation is a registered trade mark and PS3 is a trademark of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.
About GAME
GAME is Europe's leading specialist retailer of computer software and video games. The Group currently operates from over 400 stores in the UK and Eire and 400 stores in continental Europe and Australia. For further corporate information log onto www.gamegroup.plc.uk, and for the on-line store log onto www.game.co.uk.
